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Friday, March 7, 2008

Studying web traffic - server logs and statistics terminology.

Studying web traffic - server logs and statistics terminology.

Gathering information on web site traffic is a crucial element in the planning of marketing and further development. When studying your web site traffic, it is also important to be able to understand the associated statistics terminology.

A question that webmasters are often asked is "how many hits does your site get?". You then need to ask "do you mean hits, requests, unique visitors or page views?".

Many hit counters, such as the FrontPage 2000 component can be a little misleading and display grossly inflated statistics. This particular hit counter only measures page views and if you sit on a page clicking the "refresh" button, it will increment.

As FrontPage and similar counters only reports numbers, it is a very poor method of gaining an accurate view of traffic and the way visitors interact with your site - you'll need a more comprehensive tool.

Free web traffic statistics
How many visitors hit your site? How long do they stay? Try a free traffic monitoring service

The following is an outline of different methods of statistics collection, plus definitions of associated statistics terminology.

Raw server logs - manual statistics gathering

One of the best methods of studying traffic, particularly if you wish to really narrow down on a certain page, browser, IP address or search engine referrals is to download your server logs. A server log is basically just a text file that contains every request that has been made to your server. A request may be for a page, an image or any other element contained on your web site.

A server log entry looks something like this: - - [14/Aug/2005:08:04:14 -0800] "GET /animate.js HTTP/1.1" 200 "http://www.sfldfkfdk.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1)"

It all looks a little confusing, but it's really pretty simple when you break it down:

216.154.XXX.XX - This is the IP address of the person requesting an element from your site (x's will display as numbers). You can free tools from sites such as DNS Stuff to then translate those numbers to a geographical point.

[14/Aug/2005:08:04:14 -0800] - The date and time of the request

"GET /index.htm HTTP/1.1" - The file being requested and the method of transfer.

200 - this is the server response code and may be a different number. 200 means "OK", 404 means "file not found". You can learn more about server response codes here.

"http://www.sfldfkfdk.com/" - Where the request came from. This may be another web site or a search engine. If it was a search engine referral, it's most likely that the search string will also be included.

"Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1)" - The user agent (browser or search engine robot) and operating system of the person/computer requesting the file.

The manual study of server logs can reveal many interesting trends and habits, but it's also very time consuming. Each visitor to your site may generate hundreds, perhaps thousands of requests on each visit depending on the complexity of your site.

Manually dissecting your server logs is great for in-depth studies, but you'll also want a tool for "at a glance" statistics. There are many server log interpretation tools on the market, but the good ones are generally very expensive. Many hosts include statistics tracking with their hosting packages, but I have found many to be inaccurate or don't update often enough. A third party service is also useful as a comparison tool.

Also, while you'll have access to logs if you are commercially hosted (ask your hosting service about their location), webmasters hosted on free servers usually won't have this privilege.

If you don't have access to your server logs, or are looking for to complement your own server log analysis, there are many remotely hosted services available. Remotely hosted services are usually very simple to set up - simply copy and paste a few lines of code into your pages. Learn more about these services.

Web site statistics terminology

Webmasters and site owners tend to use different terminology in relation to statistics and it's important to be able to differentiate between the terms - especially if you are wanting to attract advertisers to your site. Savvy advertisers will want to know exactly what your traffic rates are, where it comes from, what your visitors come to your site for and how long they stay.

Need to learn about search engine ranking and optimization strategies, without having to spend months in research? More than just a book; this is one of the most comprehensive training programs published including the book, added tools, videos and a members only forum - SEO BOOK

What is a hit or request?

A hit is the result of a file being requested and served from your web site. This can be a html document, an image file, an audio track etc. Web pages that contain a large number of elements will return high hit scores. Hits are of very little consequence when analyzing your visitor demographics.

What is a page view?

A page view means just that. Once again, it is not a true indication of how many different people are visiting your web site, but it is a good way to judge how "sticky" (the ability to retain the interest of visitors) your web site is and is an important consideration regarding the possibility of attracting high paying advertising.

What is bounce rate?

This is a term coming into more common usage. It just means the number of people who visit a site or specific page who proceed no further; usually also expressed as a percentage. For example, if your bounce rate is 70%, then that means 70 out of 100 visitors to your site only view a single page.

What is a unique visitor?

A unique visitor (combined with page view data) is where stats really count. It is someone with a unique IP address who is entering a Web site for the first time that day (or some other specified period). When you log onto the Internet, you are assigned a unique IP address, or if you are a cable modem user your IP address is usually "static", meaning that it never changes.

Your IP address is an identifier and while you are using it, no one else on the Internet can utilize that particular set of numbers. Your number is counted once, usually for a 2-24 hour period, dependent upon the tracking software.

So no matter how many times a visitor refreshes or navigates through your web site, they will only be counted once for the specified time period. This is by far the more accurate way of analyzing web site performance.

Note: the notion of a "unique" visitor as described above can be somewhat misleading in the instances of multiple users sharing the same IP. For example, the proliferation of home networks in recent years may see you having 2 or more people from the same network accessing your site via the same originating IP. This can also occur in the cases of universities accessing your site. In these circumstances, it is more difficult to tell if 1 person from the same IP is viewing 50 pages, or if it's 10 people.

If you really need to break down figures from these sources further, you'll need to do some more detailed log analysis; comparing items such as access times, browser/OS configuration etc.

The other way to get a *reasonably* accurate visitor count is to look at the overall page view average trend for your site. For example, if the page view average for your site is 3 pages per visit, and you have one IP showing a page view count of 200 for a period, then you could divide it by 3 to give you a "guesstimate" of how many visitors originated from that IP.

What is a referrer?

A referrer is simply the origins of the visitor to your site, i.e. the last site visited and the page on that web site.

Free web traffic statistics
How many visitors hit your site? How long do they stay? Try a free traffic monitoring service

Gauging web site traffic

When you divide the number of page views by the number of unique visitors, this can give an excellent indication of whether traffic is transient or is staying on your site. If the average is one page or under, you can be pretty sure that there is something on your pages that is scaring people off.

Perhaps the load time is too slow or your landing page isn't well structured. Remember that due to bandwidth considerations, those first few elements that display as your page is loading may be the deciding factor as to whether a visitor waits around for the entire page to load.

Studying your web site traffic can take up a fair amount of time, but it is definitely worth it.

Further learning resources:

Free web site traffic reporting services

Identifying search engine spiders
HTTP error/server response codes reference
Creating effective landing pages

Click tracking - software and tips

Click tracking - software and tips

Click tracking is an important part of measuring your marketing efforts. Many site owners and marketers throw money at online advertising in a variety of directions and never really understand where the consequent sales and traffic are generated from - and the advertising with the best conversion rates. It's not just the money spent in advertising; effective click tracking can also help you in refining your site sales pages by showing you what's working and what isn't.

In this article, we'll look at free ways you can track where your clicks are originating and sales conversions, and also click tracking software you can use to more accurately measure clicks - and save time in doing so. Click tracking software is also a very useful tool for affiliate marketers - it can help lessen sales leaks, therefore boosting commissions in the various programs you participate in.

Appending links

One of the simplest methods for tracking clicks is to append links you use in your advertising like so:


Append the ?987 to your own site home page address, or any other page for that matter; in your browser and hit enter. The ?987 will be recorded in your server logs, which you can then search for instances of. Learn more about studying server logs. If you use a web site traffic statistics program or service, depending on the included features, you may also be able to track the results there.

Custom landing pages and order complete pages

A more focused click tracking strategy that will also allow you to optimize conversions from clicks to sales is to use a custom landing page. Using a copy of your main sales page, simply save it under another name; e.g flombles-a.htm and then direct traffic from an advertising campaign to that URL. You can then monitor your server logs or web traffic stats for results, or for a quick tally of how many people have hit that page, add a simple visible counter.

To track conversions from click to sales, depending on the type of shopping cart software you are using, you can then create a custom order confirmation page - i.e. the page that is displayed once the transaction is complete. This is very easy to do if you're using a payment processing service such as PayPal.

The other great thing about using custom landing pages is that you can tweak them "on the fly". It's well known that each search engine and each web site has a particular type of user (age, interests etc.), and they'll all have different triggers leading them to purchase. Learn more about creating landing pages.

Server log analysis

As mentioned earlier, server logs can provide a treasure trove of information about your web site visitors. Manual log analysis, while time consuming, can provide very valuable data where traffic comes from and what people do once they hit your site.

Even if you don't use specialized click tracking methods, by occasionally downloading your server logs and studying the contents, you'll be able to run searches on referrers and by searching on IP numbers (the unique address of each visitors computer while on the web), to track what a visitor does once they arrive on your site.

A server log is just a text file, with a single line entry for each page and image that is requested from your site, along with information about the computer requesting that information. Most web hosts do provide access to server logs, so if you're not sure where yours is; ask your host. Even if your log file has a weird file name extension, you'll find that when opening it up in an application such as Notepad, you'll be able to read it. For a more detailed discussion on logs, view our guide to server log analysis.

Vendor/ad network tools

If you're engaged in PPC (Pay Per Click) advertising, most of the top PPC companies will provide quite powerful tools - not just for tracking clicks, but conversions. Click conversion tracking is usually quite simple to implement. You add a snippet of code provided by the company to your "order complete" page. The PPC service then compares the origin of the click, to the originating IP of the sale and can provide you with a conversion rate. For example, if 100 clicks produces 5 sales, then your conversion rate for that campaign is 5%.

Click tracking software

The above click tracking strategies can help you to monitor performance of campaigns if you can't afford to fork out the cash for specialized tracking software, although they all have their drawbacks - time, accuracy or control. If you're really serious about monitoring performance of your ad campaigns, then it is definitely worth considering a specialized software package that runs on your own server. There's a plethora of choices out there, but many only do half the job.

One click tracking package definitely worth reviewing is Track Point. Features include:

* Search engine friendly!
* No limits - you own the software.
* Use for PPC, email marketing, site links and affiliate links
* Short link generation
* View sales conversion rates and COA (cost of acquisition)
* Supports multiple users with separate accounts
* Shopping cart friendly - use with any ecommerce software
* Easy to use with custom landing pages
* Comprehensive, printer friendly reports that can be generated for specific dates
* CSV format export - compatible with Excel and most other spreadsheet applications
* Easy to install (or take advantage of the free installation service)
* Supports multiple languages
* Cross browser compatible
* Compatible with MySQL or PostgreSQL databases
* Use for multiple web sites.
* Easy co-branding options
* Extensive, easy to understand documentation
* 6 months of free support
* 6 months of free updates
* Money back guarantee

Track Point provides data on which search engines and keywords your visitors used in their queries before they landed on your site.

Track Point also provide a functioning online demo so you can really put it through its paces first before making a purchase decision.

With increasing, sometime brutal, competition, not to mention rising prices in online advertising, it's crucial that you implement some sort of click tracking strategy - after all, "if it can't be measured, it can't be managed".
Related learning resources

PPC (Pay Per Click) advertising guide

Server log analysis - studying web traffic

Creating effective landing pages

Web site traffic statistics - free services

Merchant accounts and payment processing services

Autoresponder software & mailing list manager solutions & reviews

Direct email marketing and the use of email for information delivery has become increasingly popular, not only judging by industry authority statistics, but my own inbox! Autoresponder and list management software has evolved from a simple one-response application to a vital follow up and marketing tool.

While many people have questioned the effectiveness of email marketing due to the rapid increase in unsolicited mail in recent years, it still proves to be a very effective means of promotion on a budget.

As the popularity of this marketing strategy has taken hold, so has the range of autoresponder and mailing list manager software packages available.

Our picks of the pack

Remotely hosted mailing list management software

Intellicontact Pro - (see service review below)

Server based autoresponder/mailing list software:

Send Studio (see details below - used by TTB!)

Desktop based autoresponder applications:

FollowUpXpert (details below)

What can I do with autoresponder/mailing list software?

Here's a few examples:

- Deliver courses via email with all the lessons prepared. The autoresponder software/mailing list manager will send out the lessons at pre-defined intervals. The software can also handle subscriptions and unsubscribe requests.

- Send single marketing messages and request for information responses based on a form input from your web site, or on an email subject line.

- Handle subscribe/unsubscribe/subscription confirmation functions for a regular newsletter and maintain mailing list email addresses.

- Send out a marketing email based on a request for information, then follow up with a series of messages spread over time. This is an especially useful aspect to those involved with marketing as it's well known that most people do not purchase a product or service the first time they are exposed to it. Autoresponder software makes it very easy to follow up on leads.

Autoresponder software/mailing list manager functionality

Not all autoresponders can handle all the above functions. Some are only capable of replying with a message based on very simple rules. e.g. "if email subject line= food, then send message with subject line=recipe". No mailing lists are maintained or follow up messages are able to be issued. If you are seriously into web marketing, then you may want an all-in-one solution offer fast delivery rates.

To make choice of autoresponders and list managers more confusing, some applications can be hosted on your own site, remotely hosted by another company on their site or also come as desktop software that you run directly from your computer.

Pros and Cons of remotely vs. locally hosted and desktop software.

Remotely hosted autoresponder/mailing list management services:

Pros: The service provider has the responsibility of ensuring that the software is running properly and is secure. You'll always have the latest version running and it's a great deal simpler to get started. Dedicated list management services usually offer fast delivery of emails.

Cons: The company can go broke overnight taking not only your hard work, but also your valuable mailing lists with them. The price of remotely hosted applications can also add up over time to be very expensive - especially if the service provider suddenly jacks up the subscription price. There's also the question of privacy as some companies have been known to sell off mailing lists to others. If you are going to use a third party list management solutions, carry out appropriate research.

Recommendation - Intellicontact Pro (read review below)

Locally hosted autoresponders & mailing list managers:

Pros: Total control over the application and a high degree of customization is achievable.

Cons: Technical knowledge is needed for setting up and upgrading. Can take a long time to customize and implement. Security of lists can also be a challenge.

Our recommendation - Send Studio (read review below)

Desktop autoresponder solutions & list management software.

Pros: Very easy to set up and maintain. High degree of customization. Your mailing lists are always on your own computer, so you have total control

Cons: You need to be online to process subscriptions in the case of double opt in (although there are several simple workarounds for this).

Recommendation - MailXpert - FollowUpXpert (read review below)

Software/Solutions Recommendations

locally hosted (server based) autoresponder software:

Send Studio, is a locally hosted (meaning you run it on your own server space) autoresponder software solution with also regular mailing list features. I've used a number of their products and have always found them to be of excellent value and quality, easy to install and backed by equally good after sales support and user friendly documentation. This is the list management and autoresponder software used by Taming the Beast.

The company offers a guided tour and demo on their web site that you can use to review the powerful features of their application. The Send Studio autoresponder software package also comes with a 30 day money back guarantee, free installation, support and updates.

Partial Feature List:

* PHP/MySQL based
* Unlimited autoresponders and follow ups
* Create plain text and HTML messages
* Optional double opt-in function
* Highly customizable
* Send single messages
* Scheduling function
* Powerful targeted sending
* Easy to use HTML editor
* Personalize autoresponder/list messages.
* Supports file attachments
* Supports unsubscribe function
* Subscribe/unsubscribe notifications
* Customizable fields
* Advanced click tracking and reporting
* Create multiple accounts/logins
* Bounced message handling
* Mailout send rate throttling
* List export functions
* Free software upgrades
* Many more powerful features.
* Free installation included
* 30 day money back guarantee

Take a trip out to view the Send Studio autoresponder solution and try out their guided tour of the software.

Remotely hosted mailing list managers

Combining powerful list management and autoresponder features, Intellicontact Pro is well worth a mention.

Decent remotely hosted email list management services are usually horribly expensive and fairly limited in options, whereas Intellicontact Pro has some great features and fast delivery rates at very sensible prices. They also offer a 15 day free trial so you can really test out the software. One very important feature is Intellicontact's whitelist agreements with national ISPs; helping to ensure deliverability of your campaigns.

The feature set of this list management solution includes:

* Unlimited number of lists
* Detailed contact management system
Send HTML or text email
* Create and send emails from any web connected computer
* Import subscribers from your current lists or database
* Send personalized emails using mail merge fields
* Create your own mail merge fields for further personalizing
* Create autoresponder welcome messages on subscription
* Subscribers are able to manage their profile
* Manage subscription/unsubscribe link automatically inserted in each message you send
* Software is regularly upgraded
* Detailed activity and subscription reports reports
* Complete list add/remove/sent/open/click statistics and activity reports
* Bounce-back email handling - no more dead addresses on your list
* Deliverability reports
* Email drafts & archives
* Very fast delivery of list emails (T3 servers)
* Fully searchable database
* Forward-to-a-Friend email feature (very effective)
* Wide selection of HTML templates, or create your own
* Powerful template editor

Intellicontact Pro provides real-time stats on sent messages, unique and total clicks, opens, bounces, forwards and delivery rates.

The pricing of Intellicontact Pro is very reasonable and is based on the number of subscribers, not on the number of messages you send. Prices start from as little as US$12 a month. The company also appears to take privacy very seriously, i.e. they state a strong commitment to the security of your lists.

If you don't need a full powered autoresponder software solution, just a good email list management service offering fast delivery, it's definitely worth while investigating. Try out the free trial Intellicontact Pro service.

Desktop autoresponder software:

FollowUpXpert. FollowUpXpert kindly provide free demo versions of both their autoresponder solutions so you can really test them out. I found this software to be very easy to implement and had it up and running very quickly.


* Quick setup, very easy to use
* Support for both one time messages and sequential follow-ups
* Unlimited autoresponders and follow ups
* No banners or "sponsor ads".
* No monthly fee.
* Fully personalized messages that will insert the client/prospect's name into the message and subject line.
* Fully automatic operation, will even connect to the Internet at pre-defined times if you aren't around if you wish.
* User-defined custom fields. Include banners, ads and often repeated text statements.
* Connect to any number of servers to download your messages.
* Send text or HTML e-mail messages.
* Use any kind of attachments.
* Opt-in and opt-out via email support.
* Simple integration with web forms
* Looping protection

Download your free demo copy of the FollowUpXpert, it's well worth considering.

MailXpert. If you're looking for an all-in-one desktop software solution; Consider MailXpert. It's a mailing list manager, email forwarder, autoresponder software, opt-in mailer all rolled into one easy to use package.

Send text or HTML e-mail

Built-in SMTP server

Very fast email sending engine

Archive messages for repeat use

Supports attachments

Email address importing features

Easy integration with web subscribe forms

Looping protection

Features to prevent virus infection

Up to 64 customizable fields

Basic autoresponder features

Simple to use message editor (or use your own)

Many customization features

Double opt-in features

Custom headers and footers

Multi-language support

Backup/restore support

Download your free demo copy of MailXpert, and review the many other features of this powerful mailing list/autoresponder software!

In the months ahead, I'll be publishing further reviews and information on low cost, all-in-one autoresponder and mailing list manager software solutions.

Spyware Doctor Awards

Spyware Doctor is not only one of the most popular spyware removers on the market (with 500,000+ downloads per week) but also one of the most highly awarded!

United States of America Awards

Spyware Doctor V5.0
October 2007
To see more Awards

Spyware Doctor 5.5 for Windows - New Version!

Spyware Doctor "Best AntiSpyware Software"

Editor's Choice Anti-Spyware

Don't compromise your security with second best!

* Recommended by experts and editors around the world as the best Anti-Spyware.
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* Easiest to use with intelligent automatic protection.
* 100% Money Back Guarantee.
Best Spyware Protection. Used by Millions World Wide.

Spyware Doctor has been downloaded over 125 million times with millions more downloads every week. People worldwide use and trust Spyware Doctor to protect their PCs from spyware, adware and other online threats.

Spyware Doctor has consistently been awarded Editors' Choice, by leading PC magazines and testing laboratories around the world, including United States, United Kingdom, Sweden, Germany and Australia. In addition, after leading the market in 2005, Spyware Doctor was awarded the prestigious Best of the Year at the end of 2005 and again in 2006.

Spyware Doctor continues to be awarded the highest honors by many of the world's leading PC publications such as PC World, PC Magazine, PC Pro, PC Plus, PC Authority, PC Utilities, PC Advisor, PC Choice, Microdatorn, Computer Bild and PC Answers Magazine.

Note: If you are choosing Anti-Spyware make sure you choose one that is proven and has genuine awards from one or more world leading research labs such a PC Magazine, PC World, CNET, PC Pro Magazine, PC Authority, PC Answers and other trusted labs. More importantly do not use ratings from unknown review websites, as often these are designed to mislead you into purchase of affiliated, inferior or rogue product.

Detects, removes and blocks all types of Spyware.

Did you know that numerous programs tested against Spyware Doctor detected only small fraction of Spyware and completely removed an even smaller amount? Also most of them were unable to effectively block Spyware in real time from being installed on users PC in the first place.

Spyware Doctor has the most advanced update feature that continually improves its Spyware fighting capabilities on daily basis. As Spyware gets more complex to avoid detection by AntiSpyware programs Spyware Doctor responds with new technology to stay one step ahead.

Easiest to Use

Spyware Doctor is advanced technology designed especially for people, not just experts. That is one reason why it won the People's Choice Award in 2005, 2006 and 2007. It is automatically configured out of the box to give you optimal protection with limited interaction so all you need to do is install it for immediate and ongoing protection.

Spyware Doctor's advanced OnGuard technology only alerts users on a true Spyware detection. This is significant because you should not be interrupted by cryptic questions every time you install software, add a site to your favorites or change your PC settings. Such messages can be confusing and lead to undesirable outcomes such as inoperable programs, lost favorites or even Spyware being allowed to install on the system. We've done the research so you don't have to.

Spyware Doctor Full Version Information

Current Version:

File Size: 17,264 KB

Operating System: Designed for Windows® Vista™ 32-bit, XP and 2000. Windows® 98 users click here.

Release Date: February 21, 2008

Protection Against: Spyware, Adware, Spyware Trojans, Keyloggers, Identity Theft, Hijackers, Tracking Threats, Rogue Anti-Spyware, Unwanted Software, Phishing, Popups and Bad Websites.

Trial Limitations: The trial offers time unlimited real-time protection (free spyware blocking), but does not remove threats detected during on-demand scans.

Starter Edition: The Starter Edition offers full scan and removal of threats, and basic real-time protection, is available for free as part of the Google Pack.

Spyware doctor

spy ware doctor
Award-winning spyware protection to secure your PC against privacy and tracking threats. Spyware Doctor is a top-rated malware & spyware removal utility that detects, removes and protects your PC from thousands of potential spyware, adware, trojans, keyloggers, spybots and tracking threats. Protect your privacy and computing habits from prying eyes and virtual trespassers with the help of Spyware Doctor.

Spyware Doctor is an advanced spyware removal utility that detects and cleans thousands of potential spyware, adware, trojans, keyloggers and tracking threats from your PC.

When you consider the amount of valuable personal information stored on your PC, including credit card and banking details, personal e-mails and documents, shopping and browsing habits, the risks of having software intruders become obvious. Known consequences of spyware and adware include identity theft, computer problems, slow Internet access, changed homepage and favorites, and excessive numbers of pop-up adverts.

Anti-virus software and firewalls do not fully protect your system against the majority of spyware and privacy threats. Spyware is commonly bundled with software downloads, attached to e-mails, or transmitted through networks so it can appear to be legitimate software but once installed it can be nearly impossible to detect and remove without the help of a dedicated spyware removal tool like Spyware Doctor.

Spyware protection should be an essential part of your protection to defend your privacy and computing habits from prying eyes and virtual trespassers.

Main Features:
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- "OnGuard" continuously monitors and protects your PC from browser infections and tracking cookies

- Immunize your system to protect against hundreds of known web-browser hijackers (BHO) and ActiveX threats
- Receive timely live updates of new threats as they become available
- Customized and deep scans allow you to thoroughly check your PC for infections
- Ability to quarantine and undo items that have been remov

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